Design is a response to social change

When people talk about innovation in this decade, they really mean design. An image is not a simply trademark, a design, a slogan or an easily remembered picture. It's a studiously crafted personality profile of an individual, institution, corporation, product or service.Design is the fundamental soul of a human-made creation that ends up expressing itself in successive layers of the product service. 

Design has been the cultural shaper of our world since we start to take attention to details. I believe design is an entire process of seduction, which is a primeval phenomenon of demand, the use of color and shape and how one can awaken emotions, it is not only what it looks and feels like, but more importantly, how it works.